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The PetLife Executive Team

Biographies of Directors and Officers



Sebastian Serrell-Watts - CEO AND CHAIRMAN OF THE BOARD
Sebastian Serrell-Watts was born in England and was educated at the University of Southern California. Mr. Serrell-Watts has more than 20 years of business experience. His portfolio of industry knowledge includes manufacturing, pharmaceuticals, financial services and entertainment. He has seasoned expertise in capital raising, structuring finance, sales, and global marketing.

TBD - CFO
At this time, and through the next stages of our development, we have contracted with Blue Comet, LLC, a firm specializing in serving companies as an interim CFO during the early stages of companies. The principals of Blue Comet, LLC have over 40 years of experience working with private and public companies, including the public registration (one IPO for a NASDAQ company) of 11 companies. The principals have served as CFO, Audit Chairman, and Director of several public companies in various industries, including a pharmaceutical company. Their services will ensure that PetLife maintains a high level of its financial reporting to the SEC and ultimately, our shareholders. When PetLife obtains the stage of development requiring a fulltime CFO, we will seek a professional with industry experience.

TBD - CHIEF MEDICAL OFFICER

DR. JOEL BETH MITCHELL-NAVRATIK - DIRECTOR OF VETERINARY AFFAIRS
Dr. Mitchell-Navratik holds a Bachelor of Science Degree in Zoology and a Doctorate in Veterinary Medicine from the University of Florida. After university, she undertook an internship in Small Animal Medicine and Surgery at The Animal Medical Center and Bobst Hospital in New York City in 1994. That same years, she joined the Aventura Animal Hospital and was soon promoted to the position of Chief of Staff within the facility. This is a position she has held ever since.

One of her biggest achievements at the facility has been to expand Aventura Animal Hospital to a full-service hospital with an emergency care unit that is open 24 hours a day, 7 days a week. Since 2001, Dr. Joel Beth Mitchell-Navratik has served as the Corporate Medical Director for Pet Medical Centers, LLC. in South Florida. Pet Medical Centers is comprised of 8 state of the art small animal veterinary hospitals employing 27 veterinarians and 162 staff members. Pet Medical Centers offers a comprehensive approach to Veterinary Care, which includes internal medicine, surgery, radiology, ultrasound, CT imaging, boarding, grooming, preventive medicine, and a fully stocked pharmacy. Pet Medical Centers is the largest privately held group of veterinary hospitals in the Unites States.

HOWARD ASH
Born in apartheid South Africa, Howard Ash always sought to unite and connect people through business and charitable endeavors. Howard immigrated to the United States in the 1980s and served as CEO, COO and CFO to a variety of high profile, international companies. He is regarded as an added-value specialist and thrives on strategic alliances. His affiliations and associations have resulted in funding in excess of $350 million.

Mr. Ash is the only non-UK citizen serving on the E2Exchange Advisory Board. He is committed to looking for opportunities to further connect people throughout the world to make a difference. Mr. Ash started an interest-free micro-loan society in 1987 that has provided more than $10 million in micro-loans throughout the United States.

Mr. Ash has served as Chairman of Claridge Management since 2000 and is a Board member of BioCard Corporation. His specialties include marketing, networking, fundraising, planning and implementation in local and overseas markets and forging strategic alliances. He has also joined the Advisory Board of Edge to Edge Global Investment Limited forging a strategic partnership with the Africa Forum, to pave the way for a new approach on nutrition and food supplements as part of a comprehensive strategy to fight the HIV and AIDS pandemic.

Mr. Ash’s contribution to the community is extensive. He founded the Circle of Life Resource Center, Inc., a food bank in Miami, Florida and in 2009 he took on a role serving in a senior development and strategic capacity for the global NGO One Laptop Per Child, aiming to provide educational opportunities for the world's poorest children.